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The Pharrell factor
Superstar impacts his hometown’s economy
Some celebrities seem to forget their roots. Fortunately for Hampton Roads, Pharrell Williams is not that kind of star. The Grammy-winning musician with a worldwide following has invested in the
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Something in the Water brings crowds back to beach
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Pharrell Williams’ Something in the Water made a splashy comeback to Virginia Beach from April 28-30, although wind and rain delayed the music festival’s start, and lightning and a tornado
Rain and wind delay Something in the Water’s start
Area hotels, airport see brisk business while restaurateurs wait out weather
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Rain and high winds delayed the start of Pharrell Williams’ Virginia Beach music festival Something in the Water by about four hours Friday, leaving fans and businesses waiting for the
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Va. Beach uses SITW festival to woo business
City invites VIP economic prospects to festival
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It’s not every week that international fashion brand Louis Vuitton creates a pyramid on the sand at Virginia Beach’s Oceanfront. And that kind of buzz that music superstar Pharrell Williams
Va. Beach hotels may not sell out for SITW
Festival's 2023 return still prompts higher room rates, though
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Something in the Water, the three-day Virginia Beach music festival helmed by music superstar Pharrell Williams, is a big economic deal for Hampton Roads — but whether area hotels will
It’s back!
Pharrell’s Something in the Water plans beach return
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Of all those whom Pharrell Williams has made happy, Virginia Beach government officials and business owners could be at the top of the list with the return of the music
Va. Beach City Council approves $2M sponsorship of Something in the Water
Sponsorship allows festival organizers to keep taxes
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Virginia Beach native Pharrell Williams’ Something in the Water three-day music festival will get a $2 million sponsorship from Virginia Beach as part of an incentive package approved by the
December 2022 Top Five
Most-read daily news stories on VirginiaBusiness.com from Oct. 14 to Nov. 14
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The top five most-read daily news stories on VirginiaBusiness.com from Oct. 14 to Nov. 14 included an announcement of the acquisition of Charlottesville-based WillowTree Inc., which was founded in
Pharrell brings Mighty Dream to Norfolk
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In November, Grammy-winning music superstar Pharrell Williams hosted the three-day Mighty Dream forum in Norfolk and broke some news about his Something in the Water music festival and the status
Mighty Dream Day 2: Finding and seizing opportunities
Pharrell Williams, Maverick Carter among speakers at Norfolk forum
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The second day of Pharrell Williams‘ Mighty Dream Forum in Norfolk included poetry, news about Williams’ Something in the Water music festival and advice for entrepreneurs. Just as Mighty Dream’s