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Va. ABC hires chief digital and branding officer
Vida Williams is first to hold the position
The Virginia Alcoholic Beverage Control Authority has named Vida Williams as its first chief digital and branding officer, the authority announced Thursday. Williams will guide the state ABC’s digital and
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The Breeden Co. names brand and development manager
Richard George promoted
Published
The Breeden Co. has named Richard George its brand and development manager, the Virginia Beach company announced June 6. George will be responsible for maintaining brand integrity across all corporate
GMU’s Arlington campus renamed ‘Mason Square’
University also names new building for digital innovation, collaboration
Published
George Mason University’s Arlington campus is being renamed Mason Square. The university announced the rebranding Thursday, also naming its new $168 million technology-forward building designed to support digital innovation and
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Custom Ink acquires corporate swag platform
Fairfax custom apparel co. acquired New York City-based Swag.com
Published
Fairfax County-based online custom apparel company CustomInk LLC announced Monday that it had acquired New York City-based Swag.com, a platform for corporate swag and gifting. Financial terms of the transaction
Washington Football Team taps NYC marketing agency for rebrand
Code and Theory to work with the Ashburn-based NFL team
Published
The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects
Downtown Suffolk unveils new branding
Businesses will have access to marketing materials
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The Suffolk Economic Development Department on Wednesday unveiled new Downtown Suffolk branding. Downtown District businesses will have access to the logo and other marketing tools developed by advertising agency BrandFirst.
Online education provider K12 Inc. rolls out new brand name
Herndon-based company to go by Stride Inc. starting Dec. 16
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Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16. “A great education doesn’t stop at high school graduation,” Stride
McLean defense contractor announces brand name change
E3/Sentinel rebrands to Avantus Federal
Published
McLean-based defense contractor E3/Sentinel LLC announced Monday it will operate under a new brand name, Avantus Federal. “This is a significant milestone for our organization and highlights our capabilities, our
Washington Redskins will retire name, logo
New team name not yet announced
Published
After nearly 88 years, the Ashburn-based Washington Redskins announced Monday morning that it will retire the Redskins name and logo after weeks of discussion over what many see as a
McLean-based Mars Inc. to change Uncle Ben’s rice brand
The move comes after PepsiCo announced rebranding of Aunt Jemima line
Published
After weeks of racial inequity protests and the removals of Confederate monuments across the United States, McLean-based global food product manufacturer Mars Inc. announced Wednesday it is “evaluating all possibilities”