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Va. ABC hires chief digital and branding officer
Vida Williams is first to hold the position
The Virginia Alcoholic Beverage Control Authority has named Vida Williams as its first chief digital and branding officer, the authority announced Thursday. Williams will guide the state ABC’s digital and web operations, communications and education with prevention teams, and support e-commerce initiatives. She started at the end of July. “Virginia ABC is committed to its
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The Breeden Co. names brand and development manager
Richard George promoted
Published
The Breeden Co. has named Richard George its brand and development manager, the Virginia Beach company announced June 6. George will be responsible for maintaining brand integrity across all corporate and divisional marketing initiatives and communications, but will also oversee business functions including communication channels, product development and market research, Breeden wrote in a news
GMU’s Arlington campus renamed ‘Mason Square’
University also names new building for digital innovation, collaboration
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George Mason University’s Arlington campus is being renamed Mason Square. The university announced the rebranding Thursday, also naming its new $168 million technology-forward building designed to support digital innovation and collaboration and serve as the anchor for the Rosslyn-Ballston’s developing innovation district. The 345,000-square-foot Fuse at Mason Square will be a LEED Platinum, net-zero energy-ready
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Custom Ink acquires corporate swag platform
Fairfax custom apparel co. acquired New York City-based Swag.com
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Fairfax County-based online custom apparel company CustomInk LLC announced Monday that it had acquired New York City-based Swag.com, a platform for corporate swag and gifting. Financial terms of the transaction were not disclosed. “With Swag.com, we’ll help organizers and organizations meet the really important need of sustaining a sense of connection and community no matter
Washington Football Team taps NYC marketing agency for rebrand
Code and Theory to work with the Ashburn-based NFL team
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The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects a new permanent team name. With a branding partner selected, the team says this “kicks off the next phase of the team’s rebranding process, and
Downtown Suffolk unveils new branding
Businesses will have access to marketing materials
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The Suffolk Economic Development Department on Wednesday unveiled new Downtown Suffolk branding. Downtown District businesses will have access to the logo and other marketing tools developed by advertising agency BrandFirst. There are also logos available with a “We’re Open” tagline. The new branding and tagline are part of Suffolk’s Downtown Master Plan, which also includes
Online education provider K12 Inc. rolls out new brand name
Herndon-based company to go by Stride Inc. starting Dec. 16
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Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16. “A great education doesn’t stop at high school graduation,” Stride CEO and Chairman Nate Davis said in a statement. “The Stride brand recognizes that, as a company, we are no longer limited by the boundaries
McLean defense contractor announces brand name change
E3/Sentinel rebrands to Avantus Federal
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McLean-based defense contractor E3/Sentinel LLC announced Monday it will operate under a new brand name, Avantus Federal. “This is a significant milestone for our organization and highlights our capabilities, our growth and our commitment to both our clients and our employees,” Avantus Federal CEO Andy Maner said in a statement. “Our unification to Avantus Federal
Washington Redskins will retire name, logo
New team name not yet announced
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After nearly 88 years, the Ashburn-based Washington Redskins announced Monday morning that it will retire the Redskins name and logo after weeks of discussion over what many see as a discriminatory and derogatory name against Native Americans. A new team name has not been announced. Monday’s announcement comes after a July 3 statement saying it
McLean-based Mars Inc. to change Uncle Ben’s rice brand
The move comes after PepsiCo announced rebranding of Aunt Jemima line
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After weeks of racial inequity protests and the removals of Confederate monuments across the United States, McLean-based global food product manufacturer Mars Inc. announced Wednesday it is “evaluating all possibilities” for changing the branding on its Uncle Ben’s rice products. Uncle Ben’s has been branded with an image of a black man since 1946, according