Wisconsin company to open $2M plant in Roanoke County

North American Specialty Laminations to create 44 jobs

Published September 20, 2022 by Robyn Sidersky

Osseo, Wisconsin-based North American Specialty Laminations LLC, a company that provides lamination solutions to the building products industry, will invest $2 million to open a mid-Atlantic production facility in Roanoke County, creating 44 jobs, Gov. Glenn Youngkin announced Tuesday.

NASL’s 57,000-square-foot plant will be located at 5185 Benois Road. It will serve NASL customers along the East Coast and Southeastern U.S.

“North American Specialty Laminations’ decision to establish its mid-Atlantic operation in Roanoke County reinforces the many advantages leading manufacturers can find in Virginia,” Youngkin said. “Advanced manufacturing companies are a strong cluster in the region, which offers the skilled workforce and higher education connections to guarantee a robust talent pipeline for the future. We look forward to supporting NASL as they ramp up in the commonwealth.”

In business since 1999, NASL is a profile-wrapping and specialty fabrication manufacturing company. A portfolio company of Boston-based private equity investment firm Building Industry Partners, it has facilities around the country and in Canada. The Roanoke facility will be a hub for profile lamination and fabrication capabilities for door, window, cabinet, wall panel, fencing and moulding customers. Doug Pence will be the facility’s general manager.

“With our extensive analysis, we selected Virginia for its consistent pro-business stance, progressive supporting programs and skilled workforce in the greater Roanoke area,” CEO Doug Rende said.

The Virginia Economic Development Partnership worked with Roanoke County to secure the project for Virginia and will support NASL’s job creation through VEDP’s Virginia Jobs Investment Program.

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