VPM hires news director

Elliott Robinson was Charlottesville Tomorrow's news editor

Published September 7, 2021 by Katherine Schulte

VPM, Central Virginia’s NPR and PBS public broadcasting affiliate, has hired former Charlottesville Tomorrow News Editor Elliott Robinson as news director.

“We are thrilled that Elliott will be leading VPM News,” VPM President and CEO Jayme Swain said in a statement. “With his impressive background in local news, extensive knowledge of the issues that matter to diverse communities across Virginia and experience in digital, Elliott is uniquely positioned to help strengthen VPM News across platforms.”

Robinson is a Hampton native. He started his career at The Progress-Index in Petersburg and went on to hold leadership roles at The Hopewell News, The Daily Progress and Charlottesville Tomorrow, a nonprofit public service journalism website. He helped launch the Charlottesville Inclusive Media project, a partnership aimed at created to bring more inclusive representation to Charlottesville-area media.

Robinson is a member of the National Association of Black Journalists, a life member of the NAACP and a board member of the Virginia Pro Chapter of the Society of Professional Journalists.

Based in Richmond, VPM (short for VPM Media Corp.) reaches nearly 2 million people across Central Virginia and the Shenandoah Valley. It operates the VPM News public radio station at WCVE 88.9 FM and public television stations WCVE -TV and WCVW in Richmond and WHTJ in Charlottesville, airing VPM PBS, VPM Plus, VPM PBS KIDS, lifestyle channel VPM Create and international program channel VPM WORLD.

Subscribe to Virginia Business. Get our daily e-newsletter.