Virginia Aquarium names VP of marketing

Natalie Sims worked most recently for SeaWorld, Aquatica and Sesame Place San Diego.

Published April 17, 2020 by Sydney Lake

The Virginia Aquarium & Marine Science Center in Virginia Beach announced Thursday it has named Natalie Sims as its vice president of marketing.

Sims was most recently the marketing senior leader for SeaWorld, Aquatica and Sesame Place in San Diego, and previously the marketing director for Busch Gardens in Williamsburg. In her new role, she will lead marketing and public relations for the Virginia Aquarium.

She earned her bachelor’s degree in marketing from Virginia Tech and is a Suffolk native.

The Virginia Aquarium opened in 1986 and is an accredited member of the Association of Zoos and Aquariums, and the Alliance of Marine Mammal Parks and Aquariums. It is currently closed due to the COVID-19 pandemic.