Va. tourism pitch hits Saks Fifth Ave. windows
Cavalier, Keswick, Salamander resorts featured in displays
New Yorkers and Manhattan visitors will spot an intriguing sight at the Saks Fifth Avenue flagship department store — two windows featuring a Virginia tourism campaign.
Virginia Tourism Corp., United Airlines and Saks partnered to highlight three high-end resorts in Virginia — the Historic Cavalier Hotel and Beach Club in Virginia Beach, Keswick Hall in Albemarle County, and Middleburg’s Salamander Resort & Spa — in two windows at the luxury department store at the corner of 50th Street and Fifth Avenue in midtown Manhattan. The windows, which include the state’s famous slogan “Virginia Is for Lovers,” were unveiled Friday and will remain in place for two weeks, according to the VTC.
Depicting mannequins in resort clothing and surrounded by enlarged photos of fields, horses, dogwood blossoms, the seashore and other Virginia scenery, the two windows are promoting the tourism corporation’s 15 Luxury Resort Collection properties that are marketed to United MileagePlus members. In addition to the three resorts featured in the Saks windows, other properties include the Inn at Little Washington, The Jefferson Hotel, Williamsburg Inn and Primland Resort.
“Virginia is an ideal destination for travelers hoping to reconnect with themselves and their loved ones,” VTC President and CEO Rita McClenny said in a statement. “A luxury vacation in Virginia serves up the opportunity to sip and savor fine wines, superior whiskeys, superlative oysters and award-winning, farm-fresh cuisine.”