Va. Tech Innovation Campus hires communications and marketing director

Franki Fitterer headed American University Law School's PR and marketing department

Published October 4, 2021 by Katherine Schulte

The Virginia Tech Innovation Campus in Alexandria hired Franki Fitterer as the director of communications and marketing, the university announced Monday. Fitterer joined the campus’ team on Aug. 25.

Fitterer will direct marketing and communications strategy for the Innovation Campus and will focus on enrollment marketing and the campus’ brand strategy.

“We are thrilled to have Franki join the Innovation Campus,” Lance Collins, the vice president and executive director of the Innovation Campus, said in a statement. “She possesses not only an impressive range of experience in marketing and communications, but also a key understanding of how to build a new brand identity for our campus in a dynamic urban environment.”

Fitterer was the American University Washington College of Law’s director of public relations and marketing for 13 years. Along with overseeing brand implementation, marketing campaigns, media relations and other communications duties for admissions and development, she managed the communications and marketing for American University’s law school campus in the Tenleytown neighborhood of Washington, D.C., beginning with the promotion of the campus’ groundbreaking in 2013.

Before joining American University, Fitterer was the associate director for marketing and communications at California Western School of Law. She holds a bachelor’s degree in communication from the University of San Francisco and a master’s degree in political science from American University’s School of Public Affairs.

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