Truist’s new branding reflects BB&T and SunTrust merger

BB&T and SunTrust won't adopt Truist branding for another 18 to 24 months.

Published January 13, 2020 by Sydney Lake

Truist Financial Corp. has unveiled a new logo and other branding following the completion of the December 2019 merger of Branch Banking and Trust Co. (BB&T) and SunTrust Banks Inc.

“Our visual brand identity speaks to the importance of human touch and dynamic technology in delivering trusted solutions to our clients,” Dontá Wilson, chief digital and client experience officer for Truist Financial, said in a statement.

The branding is symbolic of the merger between BB&T and SunTrust, Susan Somersille Johnson, chief marketing officer for Truist, said in a statement. The logo includes “Truist Purple,” which combines BB&T’s signature burgundy color and SunTrust’s blue. The two T’s in the monogram on the logo represent touch and technology.

To develop the new branding, Truist Financial worked with New York City-based brand consultancy Interbrand and sought input from employees, clients, focus groups and workshops .

Truist will continue to serve clients through BB&T- and SunTrust-branded branches for the next 18 to 24 months. With $470 billion in assets. Truist serves approximately 10 million households and is headquartered in Charlotte, North Carolina.