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Home News Regions Northern Virginia Tegna sells PointRoll unit

Tegna sells PointRoll unit

Published November 13, 2015 by Robert Powell, III

McLean-based media company Tegna Inc. has sold PointRoll, a multi-screen digital ad tech and services company, to Sizmek Inc., an Austin, Texas-based open-ad management company.

Sizmek reported that the acquisition price was $20 million, including $11 million in cash and $9 million in seller financing.

PointRoll, based in King of Prussia, Pa., was part of Tegna Digital’s Cofactor brand.

“This is a very strong combination of Sizmek’s technology and PointRoll’s [dynamic creative solutions] expertise, which can then be applied to the ever increasing need for global solutions,” Neil Nguyen, the CEO and president of Sizmek, said in a statement.

In addition to the sale of PointRoll, Cofactor has appointed Sizmek as its preferred activation and distribution partner for digital content that Cofactor onboards for its customers.

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