Super Chix to open 10 locations in Va.

Chicken franchise to enter Va. market in Williamsburg

Published March 25, 2022 by Robyn Sidersky

Super Chix Chicken & Custard, a Dallas-based chicken sandwich franchise, plans to open 10 locations in Virginia, beginning with one in Williamsburg, the company announced March 23.

Virginia Beach-based management and development company S2K Hospitality will open the first restaurant in Williamsburg’s Midtown Row in the fourth quarter of 2022.

“S2K Hospitality is excited to introduce Virginians to Texas-size, sumptuous chicken sandwiches that hands down will answer the age-long question of who makes the best chicken sandwich,” said Neel Desai, who oversees strategic growth and development for S2K, in a statement. “Our 10-store deal with this fast-growing franchise shows our commitment to bringing amazing food and an exceptional customer experience to the region.”

S2K also manages four Which Wich and two Your Pie locations across the Hampton Roads market.

The Williamsburg location of Super Chix will be about 3,200 square feet and will hire about 40 people. S2K is looking at spaces in Chesapeake, Newport News, Virginia Beach and Suffolk for the other nine locations planned, but has not yet signed leases, according to a spokesperson for the company.

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