Roanoke’s Poe & Cronk Real Estate Group names new president

Matt Huff was previously the executive VP and COO.

Published January 21, 2020 by Sydney Lake

Roanoke-based commercial real estate agency Poe & Cronk Real Estate Group has promoted Matt Huff as its new president, Poe & Cronk announced Tuesday.

Huff joined Poe & Cronk in 2008 and in 2015 became the firm’s first executive vice president and chief operating officer. He succeeds Dennis Cronk, who will serve as the company’s chairman and CEO. Huff and Cronk will continue to advise their clients in their new roles.

In his new role, Huff will be responsible for creating a strategic vision for the firm and provide leadership for the firm’s commercial sales, leasing, property management and facility management business groups.

“Matt is a thoughtful, dynamic leader with vast experience and success in the business of commercial real estate,” Cronk said in a statement. “As a recognized community leader, top producer and someone we all trust, this makes him the perfect individual to lead the firm into the future.”

Huff earned a bachelor’s degree from Virginia Tech, studying finance, investments, insurance and business law.