Retail | Wholesale | Food | Beverage 2023: ELIZABETH ‘LIZA’ MYERS BORCHES
PRESIDENT AND CEO, CARTER MYERS AUTOMOTIVE, CHARLOTTESVILLE
Founded in 1924 by Borches’ great-grandfather, Carter Myers Automotive is Virginia’s fifth largest car sales group; it garnered $933 million in revenue during fiscal year 2022 and employs more than 1,000 people in Virginia. Since 2012, when Borches became CEO, CMA has grown to 23 dealerships. In September 2022, the company purchased Lynchburg’s Craft Automotive Group, adding three dealerships and about 100 more employees.
In addition to running the business, Borches serves on the board of Driving Lives Forward, a partnership initiative between the United Way of Greater Charlottesville, CMA and the Borches family to assist economically challenged families with purchasing reliable vehicles and providing vehicles and repairs for single moms. CMA’s Volvo Cars of Charlottesville is also a founding member of the Green Business Alliance in Virginia. It has installed solar panels at five dealerships and became the first car sales company in Virginia to do so in 2018.
Outside of work, Borches is a co-founder of Women United in Philanthropy. She lives in Charlottesville with her husband, Pete, and their two teenage children.
NEW LIFE EXPERIENCE: Tibetan bowls sound healing — wow! That was a unique experience and incredibly peaceful.