PepsiCo buys Richmond ‘superfood’ company
PepsiCo Inc. has acquired Health Warrior Inc., a Richmond-based “superfood” company.
Purchase, N.Y.-based PepsiCo said the deal would expand its nutrition portfolio.
Health Warrior makes low-sugar products that contain plant-based ingredients.
Its current offerings include nutrition bars made with chia and pumpkin seeds and other products such as muffins and protein powder.
Health Warrior was founded in 2011 by three college friends, Dan Gluck, Nick Morris and Shane Emmett.
Emmett, who is CEO, will continue to lead the Health Warrior from its current headquarters.
The Health Warrior deal is the first investment for the PepsiCo HIVE, a newly-created entity focused on emerging, smaller brands.