Norfolk company buys Michigan-based retail data firm
Trader Interactive acquires Statistical Surveys Inc.
Trader Interactive, a Norfolk-based vehicle and commercial equipment dealer services company, announced Tuesday it has acquired Grand Rapids, Michigan-based retail data firm Statistical Surveys Inc. (SSI).
Financial terms of the acquisition were not disclosed.
Trader Interactive specializes in digital marketing for vehicle and commercial equipment companies, while SSI provides retail market share data for the RV, marine, trailers, manufactured homes and power sports industries.
“The acquisition of SSI significantly expands our data capabilities, further enabling us to provide best-in-class insights to our customers,” Trader Interactive CEO Lori Stacy said in a statement. “We believe that when our customers have the right data to run their business, it benefits both them and the industries they serve.”
The companies will continue to operate as independent businesses for the “foreseeable future,” according to a company statement. The transaction closed on Dec. 18, 2020.