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Home News latest news New CEO takes over at Union Bankshares

New CEO takes over at Union Bankshares

Published January 3, 2017 by Veronica Garabelli

John C. Asbury has become chief executive officer of Richmond-based Union Bankshares Corp., the holding company for Union Bank & Trust.

He succeeds G. William Beale, who has become executive vice chairman.

The change is part of a transition plan announced in August. Asbury joined the bank in October as president and CEO of the bank.

He is the former president and CEO of privately-held First National Bank of Santa Fe, N.M.

Union also named L. Duane Smith Jr. senior vice president and chief marketing officer.

Smith, 49, replaces W. Olen Thomas who retired after serving as chief marketing officer since 2003.  Smith was most recently head of brand marketing at Vonage.  Prior to Vonage, he spent 16 years at Capital One ultimately becoming vice president of card marketing.

Union Bank & Trust has about 114 banking offices and 190 ATMs located throughout Virginia.

Non-bank affiliates of the holding company include: Union Mortgage Group Inc., Old Dominion Capital Management Inc. and Union Insurance Group LLC.

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