Mclean-based Tegna Inc. launches advertising services platform
Mclean-based Tegna Inc. has launched Premion, an advertising services platform.
Tegna said Premion, a new division of Tegna Media, will offer local and regional advertisers access to premium long-form episodic content.
Premion aggregates advertising inventory from more than 80 “over-the-top” (OTT) sources including video content platforms and networks.
Since piloting the business in Dallas and Houston in July, Premion now is rolling out nationwide.