McLean-based Gannett invests in Digg

Published September 13, 2016 by Robert Powell, III

McLean-based Gannett Co. Inc. has invested in the digital media company Digg.

Digg helps users find content on the internet. It has a monthly web, mobile and social audience of 40 million.

“Our team looks forward to working with Digg as we continue on our journey as a forward-thinking and innovative media company,”  Bob Dickey, president and CEO of Gannett, said in a statement. “Digg has an engaged audience, an impressive ability to discover the best content on the web, and analyze content in real-time. Working together, we will be able to quickly develop new content discovery products and bring them to market.”

Gannett led Digg’s recent Series C investment round with an undisclosed sum. The deal will give Gannett’s USA Today Network access to Digg’s data.

USA Today Network currently has an audience of more than 100 million unique digital visitors a month.

Gannett described the investment as being part of its commitment to expand the network’s content distribution capabilities and improve user experience.

The companies said Gannett's investment will allow Digg to accelerate development of content discovery products. Earlier this year Digg released its first integrations with Facebook Messenger and Slack. Digg will also have access to local content from USA Today Network.