Manufacturing 2023: SCOTT KEOGH
PRESIDENT AND CEO, SCOUT MOTORS, TYSONS
In 2022, Keogh left his position as president and CEO of Volkswagen Group of America to serve as head of Scout Motors, the German automaker’s new electric truck and sport utility vehicle division.
Scout is a revamp of the iconic Scout all-terrain vehicle brand produced by International Harvester in the 1960s and ’70s. In 2021, Volkswagen acquired the rights to Scout’s name after buying Navistar International, which succeeded International Harvester, for $3.7 billion.
Production of the new line of off-road electric vehicles is expected to begin in 2026, with a goal of selling up to 250,000 vehicles annually. The SUV is expected to cost about $40,000, Keogh told TechCrunch.
Keogh has extensive experience in the automotive industry. He began his career in 1995 as general manager of marketing communications for Mercedes-Benz USA and joined the Volkswagen Group in 2006 as chief marketing officer at Audi of America. After serving as president and CEO of Audi’s U.S. branch, he was tapped to lead Volkswagen’s North American operations.