Hospitality | Tourism 2023: ERIC TERRY
PRESIDENT, VIRGINIA RESTAURANT, LODGING & TRAVEL ASSOCIATION, RICHMOND
With four decades of hospitality experience, Terry has advocated for the Virginia Restaurant, Lodging & Travel Association’s 1,500-plus industry members since joining as president in 2014.
During the pandemic, Terry led the VRLTA in persuading state legislators to allocate $250 million in federal stimulus funds for industry relief. He also spearheaded support for legislation approved in 2022 to extend to-go cocktails through July 2024, a win for the recovering restaurant industry.
Before joining VRLTA, Terry held marketing and sales leadership roles at Redstone Companies Hospitality, Benchmark Hospitality and Malibu Entertainment Worldwide. He also served as president of Xelerate Group, a marketing agency he launched in 2002.
Over the course of his career, Terry has worked for Hollywood Casino/Pratt Hotel, Marriott Hotels and Resorts, and the Busch Gardens theme park when it was owned by Anheuser-Busch Cos.
He received a bachelor’s degree in hotel and restaurant management from Virginia Tech in 1982. Terry serves on the Virginia Tech Hospitality & Tourism Management Advisory Board.