Hopewell/Prince George Chamber is developing tourism strategy
Published
The Hopewell/Prince George Chamber of Commerce is developing a five-year strategic plan to attract more visitors to the area.
The Chamber has chosen Marshall Murdaugh, a tourism marketing and strategic planning consultant, to produce the plan. Funded by a mini-grant to the HPG Chamber from the Virginia Tourism Corp., Murdaugh started his work with a tour of the area earlier this month.
The Hopewell/Prince George Chamber took over management of the area’s Visitor Center and tourist promotion program in 2014. Last summer the chamber completed a series of DRIVE Tourism workshops sponsored by the VTC. Completing the series of workshops qualified the organization to apply for the mini-grant.
Murdaugh plans to study local tourism economic impact data, hotel occupancy and average daily rate and other relevant information from both the VTC and the Petersburg Area Regional Tourism (PART) Corp..
He will meet with local business, community and government leaders and conduct an orientation meeting on July 21 with area tourism stakeholders.
Murdaugh is expected to present a strategic tourism plan in September.
