Herndon company to buy N.C. crowdsourcing platform

MBO Partners to acquire MindSumo

Published October 1, 2020 by Sydney Lake

Herndon-based MBO Partners, a network of independent consultants and contractors, announced Thursday it has agreed to acquire Durham, North Carolina-based crowdsourcing platform MindSumo.

Terms of the transaction were not disclosed.

MindSumo’s platform allows businesses to crowdsource ideas and insights by posting market research, innovation surveys and product development plans to a community of 500,000 people. MBO’s platform handles services including billing and revenue cycle management, contract administration, business insurances, expense management, tax withholding, health and retirement benefits.

“MindSumo is a uniquely collaborative modern business model that offers real value for both parties,” MBO Partners CEO Miles Everson said in a statement. “Savvy enterprises are rethinking the way work gets done, increasingly shifting from purchasing services to purchasing results. Similarly, savvy individuals are eager to share their expertise and realize immediate benefits. MindSumo makes this seamless. Adding this capability to the MBO platform, which enables frictionless transactions and engagement between independents and enterprises of all sizes, is a natural fit for all.”

Under the acquisition, MindSumo will operate a business within MBO Partners and continue to service its current client base and contracts.