Fors Marsh acquires Fla. marketing firm

Arlington market research firm serves government clients

Published April 13, 2023 by Robyn Sidersky

Arlington County-based market strategy and research firm Fors Marsh has acquired Florida-based marketing firm Brunet-García, the company announced April 5.

Terms of the deal were not disclosed.

Fors Marsh employs 420 researchers, advisers and communicators and serves federal clients such as the U.S. Department of Health and Human Services, the Department of Defense, the Department of Transportation and Department of Homeland Security.

Jacksonville-based B|G is a minority-owned agency that specializes in social impact programs for government agencies, nonprofits, foundations and brands, according to a news release announcing the acquisition.

“We are excited to welcome the talented Brunet-García team to Fors Marsh,” Fors Marsh CEO Ben Garthwaite said in a statement. “Two firms with rich, 20-year histories joining forces, B|G and Fors Marsh are aligned on values and share a common mission of driving meaningful social impact and change through powerful campaigns, especially around key health issues like immunization, substance use disorder and chronic diseases. B|G will augment our creative and outreach capabilities and provide deep expertise in multicultural marketing and communications. Fors Marsh’s research-driven experience, combined with Brunet-García’s creative talent, creates an unmatched portfolio of services to help a wider range of federal and state organizations and, in turn, continue our joint mission of improving Americans’ lives.”

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