Falls Church retail center to be renovated, rebranded
Falls Plaza will become Birch & Broad
Falls Plaza, a 10-acre retail center in Falls Church, will begin construction on a renovation mid-April, and will be renamed and rebranded as Birch & Broad.
Located at 1200 W. Broad St., the 144,000-square-foot community shopping center will see a façade renovation, new signage, enhanced landscaping, decorative lighting and multiple outdoor amenity areas. The renovation and rebranding was announced by Federal Realty Investment Trust (FRIT), the property’s owner. A spokeswoman on behalf of FRIT declined to disclose the cost of the renovations.