Advertisement

Header Utility Menu

  • Subscribe
  • Advertise
  • Contact Us
  • Events

LinkedIn Facebook Twitter Instagram Get Our App

  • Login

Virginia Business

Mobile Menu

  • Issues
  • Industries
    • Banking/Finances
    • Law
    • Real Estate
    • Economic Development
    • Education
    • Energy/Green
    • Federal Contracting
    • Government
    • Healthcare
    • Hotels/Tourism
    • Insurance
    • Ports/Trade
    • Small Business
    • Startups
    • Technology
    • Transportation
  • Regions
    • Central Virginia
    • Eastern Virginia
    • Northern Virginia
    • Roanoke/New River Valley
    • Shenandoah Valley
    • Southern Virginia
    • Southwest Virginia
  • Reports
    • Best Places to Work
    • Business Person of the Year
    • Women in Leadership
    • Legal Elite
    • CEO Pay
    • COVID-19
    • Generous Virginians Project
    • Most Influential Virginians
    • Maritime Guide
    • Site Locator
    • The Big Book
    • Virginia CFO Awards
  • Company News
    • For the Record
    • People
  • Opinion
  • Lists
  • Awards/Events
    • Call for Nominations: 2024 Virginia Black Business Leaders Awards
    • Diversity Leadership Series
    • Virginia 500
    • Legal Elite
    • CFO Awards
    • Big Book of Lists
    • 100 People To Meet
    • Best Places To Work
    • Order Women In Leadership Plaques
  • Virginia 500
    • Read The Issue
    • Buy an award plaque
    • Suggest execs for 2024

Advertisement

Header Primary Menu

  • Issues
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • Issues Archive
  • Industries
    • Banking/Finances
    • Law
    • Real Estate
    • Economic Development
    • Education
    • Energy/Green
    • Federal Contracting
    • Government
    • Healthcare
    • Hotels/Tourism
    • Insurance
    • Ports/Trade
    • Small Business
    • Startups
    • Technology
    • Transportation
  • Regions
    • Central Virginia
    • Eastern Virginia
    • Northern Virginia
    • Roanoke/New River Valley
    • Shenandoah Valley
    • Southern Virginia
    • Southwest Virginia
  • Reports
    • Best Places to Work
    • Business Person of the Year
    • Women in Leadership
    • Legal Elite
    • CEO Pay
    • COVID-19
    • Generous Virginians Project
    • Most Influential Virginians
    • Maritime Guide
    • Site Locator
    • The Big Book
    • Virginia CFO Awards
  • Company News
    • For the Record
    • People
  • Opinion
  • Lists
  • Awards/Events
    • Call for Nominations: 2024 Virginia Black Business Leaders Awards
    • Diversity Leadership Series
    • Virginia 500
    • Legal Elite
    • CFO Awards
    • Big Book of Lists
    • 100 People To Meet
    • Best Places To Work
    • Order Women In Leadership Plaques
  • Virginia 500
    • Read The Issue
    • Buy an award plaque
    • Suggest execs for 2024

Home News Regions CRE_other_regions ‘Experience and energy’

‘Experience and energy’

Dennis Cronk teams with Matt Huff to pull off some of Roanoke’s biggest deals

Published July 28, 2015 by Jenny Boone

Matt Huff

He’s a real estate stalwart, a 41-year veteran of the business. His name is known throughout the Roanoke Valley where he has been highly visible, serving on many boards.

His protégé and business partner is a self-described spreadsheet junkie with a creative side. He thrives on crafting marketing plans and crunching data.

Thirty-four years separate this real estate broker duo. But a generational divide isn’t stopping them from taking on some of the Roanoke Valley’s highest profile commercial real estate projects. Dennis Cronk and Matt Huff are building a reputation in Southwest Virginia’s real estate community as a formidable team.

“Quite frankly, after working close together, he sometimes knows exactly what I’m going to say before I say it,” Cronk says. “We feed off of each other.”

Cronk, 64, co-founded downtown Roanoke based Poe & Cronk Real Estate Group in 1987. He has a slew of real estate achievements under his belt. Cronk has served as president for both the National Association of Realtors and the Virginia Association of Realtors and was inducted into the Hall of Fame of both of these organizations.

Huff, 30, joined Poe & Cronk in 2008, coming directly from the investments department at Shenandoah Life, a Roanoke insurance company. “I emailed over to the firm out of the blue,” says Huff, a Virginia Tech graduate with a degree in finance. “They didn’t know me. I didn’t know them. I just saw Poe & Cronk signs everywhere.” 

His go-getter spirit impressed Cronk, who wanted to attract younger real estate agents to the firm. “It’s an industry that’s really difficult to attract young people, because it doesn’t necessarily provide you the needed security of a salaried position,” Cronk says. “You’re really working on commission, so therefore the risk is high.”

Huff caught onto the business quickly. Before long, Cronk came to Huff with their first team project, and “we really clicked right away,” says Huff.

Since then, the pair’s joint portfolio has grown to more than $100 million, encountering success stories and challenges along the way. About half of their transactions occur together, and they may juggle as many as 20 projects at one time.

In 2013, they worked on a deal that represented the largest single manufacturing investment in Roanoke County. Cronk received a phone call from a company that was eyeing a 640,000-square-foot facility on Hollins Road that previously housed Hanover Direct, a mail order distribution center.

Cronk and Huff, both representing the property seller, worked with Jill Loope, Roanoke County’s economic development director, to advertise the site nationally and globally. Huff was the boots-on-the-ground broker who showed the building to potential buyers. Cronk handled the negotiations.

Loope calls the pair’s teamwork a “blend of experience and energy.”  She describes Huff and Cronk as a duo that jumps into a project quickly and with strong effort, taking on multiple tasks at the same time. Huff packaged data to create marketing brochures and materials, while Cronk took on a macro-level role with deal structuring and contracting.

“They work well together,” Loope says. “What I appreciate about them is they value the relationship with local government, and it works successfully.”

The sale turned competitive when two bidders emerged. Ultimately, Ardagh Group, a Luxembourg-based manufacturer of packaging materials for food, beverage and consumer care brands, purchased the facility for $14.5 million, more than its $12.8 million listing price. The company invested $93.5 million, including  $80 million for equipment and renovations, and last November opened the plant, which employs about 100 workers.

Another challenging project was the 2014 sale of the former Huff Lane Elementary School in Roanoke to a developer who plans a restaurant and eventually two hotels at the site. The area is adjacent to Valley View Mall, a high traffic retail center.

Despite opposition from neighborhood residents, Roanoke City Council voted to rezone the school property for commercial use. Huff and Cronk, along with others, made numerous concessions to pave the project’s way. For instance, to reduce the height of the five-story hotels from 60 feet to 54 feet, the builder was able to cut into the dirt at the site, lowering the structure.

To get the deal done, Huff worked with the developer, NDRA II LLC, an affiliate of HMP Properties of Williamsburg, for about 2½ years while Cronk attended neighborhood meetings and consulted with city officials. The development is projected to generate more than $1 million in annual tax revenue for the city.

“It was one of those that appeared that it was going to fail several times, and we brought it back to life,” Cronk says.

Cronk and Huff’s teamwork has impressed others at Poe & Cronk. Thom Hubard, senior vice president, says Huff’s grasp of the market has been an asset. Huff now is executive vice president, chief operating officer and a partner at Poe & Cronk.

“He’s a sponge. He retains everything he hears,” Hubard says. “When it comes to deals and his ability to research and find properties and manipulate the Internet, he’s becoming a wealth of knowledge.”

To be sure, Huff and Cronk disagree from time to time. Huff admits that he still has much to learn.  “Learning patience has been a challenge for me,” Huff says. “I always want to do and fix and keep pushing forward.”

Cronk can relate. “When I was 22 years old selling real estate, I was about as impatient as you could get,” he recalls. “Things don’t always happen. But sometimes, if you push them to happen, they won’t happen at all. If you nurture them, they will happen.”

Related Stories

Virginia Business logo

Construction begins on Radford’s College of Humanities and Behavioral Sciences

Virginia Business logo

Ready-made for retail

Connie Nielsen’s persistence pays off with Wegmans and other clients

Virginia Business logo

Fourth-quarter data provide snapshot of state’s major commercial real estate markets

Trending

44 Va. schools make U.S. News and World Report’s 2024 list

U.Va. receives $50M gift from Breeden Co. founder

Falwell Jr. lawsuit targets Prevo, Liberty board members

Estes trucking subsidiary to buy Minn. supply chain co.

William & Mary law dean becomes of counsel at McGuireWoods

Sponsored Stories

Part 1: 2024 a year of Logistics nightmares or a re-awakening?

Are you the biggest target for cyber security bad actors?

P.A.I.N.T. Your Financial Mountain

Advertisement

Advertisement

Trending

44 Va. schools make U.S. News and World Report’s 2024 list

U.Va. receives $50M gift from Breeden Co. founder

Falwell Jr. lawsuit targets Prevo, Liberty board members

Estes trucking subsidiary to buy Minn. supply chain co.

William & Mary law dean becomes of counsel at McGuireWoods

Sponsored Stories

Part 1: 2024 a year of Logistics nightmares or a re-awakening?

Are you the biggest target for cyber security bad actors?

P.A.I.N.T. Your Financial Mountain

Get Virginia Business directly on your tablet or in your mailbox!

Subscribe to Virginia Business

Advertisement

Advertisement

Footer Primary Menu

  • virginiabusiness.com
  • Subscribe
  • Advertise
  • About Us
  • Contact Us

Footer Secondary Menu

  • Industries
  • Regions
  • Reports
  • Company News
  • Events

Sign Up For Our Newsletter

Sign Up

LinkedIn Facebook Twitter Instagram Get Our App

Privacy Policy Cookie Policy

Footer Utility Menu

Copyright © 2023 Virginia Business. All rights reserved.

Site Maintained by TechArk