Dollar Tree names new C-suite execs after shakeup in June
Fortune 500 discount retailer names COO, CDO
After a C-suite shakeup this summer, Chesapeake-based Fortune 500 discount retailer Dollar Tree Inc. is filling spots on its leadership team. This week, the company named a new chief operating officer and chief development officer.
On Monday, Dollar Tree named Michael Creedon Jr. chief operating officer. Creedon had been with Advance Auto Parts since December 2013 and rose from president of Autopart International, a wholly-owned subsidiary of Advance, a role he held for four years, to president of the company’s north division, from 2017 to 2020, to president of U.S. stores from 2020 to 2021 and then executive vice president of U.S. stores.
“I am extremely pleased to announce that Mike Creedon will be joining the Dollar Tree team as our new chief operating officer. Mike’s impressive career in retail is rooted in a deep knowledge and understanding of his customers,” Dollar Tree President and CEO Mike Witynski said in a statement. “Mike will be instrumental in driving the execution of our strategy, and a key leader supporting our culture transformation in Dollar Tree, Family Dollar and Dollar Tree Canada stores.”
Before joining Advance Auto Parts, he was vice president and general manager of Sensormatic LLC’s North America sales and operations from 2010 to 2013. The company is the retail security division of Tyco International Inc. He earned his bachelor’s from Middlebury College and a finance certificate from the Chicago Graduate School of Business.
“I look forward to joining the Dollar Tree organization at this key stage in its transformation. We will be committed to improving the in-store experience for our shoppers, as Dollar Tree and Family Dollar are well-positioned to be a critical solve for the millions of households dealing with historic inflation,” Creedon said in a statement. “My team will be focused on improving operational processes and efficiencies to better support our store associates and field leaders, and the customers they serve. We will be focused on recruiting, training and retaining key retail associates and help them build their careers at Dollar Tree.”
On Wednesday, Dollar Tree named Pedro Voyer its new chief development officer. He previously served as the international general manager for Panera and chief operating officer of Caribou Coffee and Einstein’s Bagels, all brands owned by JAB Holding Co. Voyer also served as chief development officer for Burger King Corp.’s U.S. and Canadian portfolio, and he held leadership positions at YUM Brands, Tricon, PepsiCo International and Bain & Co. Consulting. Voyer has a degree in mechanical engineering from Universidad Simon Bolivar in Venezuela and an MSC/MBA from the Tokyo Institute of Technology/MIT.
“I am extremely pleased to announce that Pedro Voyer will be joining Dollar Tree as our new Chief Development Officer. With more than 25 years of leadership experience in the domestic and international multi-unit food and beverage industry, Pedro has a strong track record in profitable new unit growth, portfolio asset management and facility management,” Witynski said in a statement. “Pedro will lead our real estate teams to enable our long-term growth and provide customers with a shopping experience that wows them each time they visit our stores.”
Dollar Tree has more than 15,600 Dollar Tree and Family Dollar stores across the United States and Canada. In June, the Fortune 500 company parted ways with its chief operating officer, chief strategy officer, chief financial officer, chief information officer and chief legal officer. The move followed a proxy battle with activist investor group Mantle Ridge LP, which was settled in March after Dollar Tree named Richard Dreiling, former chairman and CEO of rival Dollar General, as the board’s executive chairman. Mantle Ridge CEO Paul Hilal became vice chair.
“I am eager to join the Dollar Tree team at such a pivotal time in the organization’s transformation. The Dollar Tree and Family Dollar brands have a unique opportunity for growth in what I consider to be one of the most attractive sectors in retail at this time,” Voyer said in a statement. “My teams will be committed to supporting the organization to drive sustainable new unit growth, improved store condition, productivity and profitability by enhancing the customers’ shopping experience in our stores.”
Other recent hires to Dollar Tree’s C-suite include Jeffrey A. Davis as chief financial officer in late August, and Bobby Aflatooni as chief information officer in late July.
“We continue to work aggressively in our efforts to build a world class retail leadership team that will enable us to accelerate the growth of the company. Pedro’s addition represents the sixth chief officer that has joined the company in less than five months. We are committed to delivering improved long-term operating performance for the benefit of all Dollar Tree stakeholders,” Witynski said.
In the second quarter, Dollar Tree increased sales 6.7% to $6.77 billion, up from $6.34 billion in the second quarter of 2021. It had a 14.2% increase to $2.12 billion from $1.86 billion in the prior year’s second quarter.