Demand is outstripping supply

Lodging outlook is favorable in Virginia for 2018

Published January 2, 2018 by Paula C. Squires

The outlook for lodging remains favorable in Virginia with many new hotels in the pipeline. In fact, demand for hotels is outpacing supply throughout most of the commonwealth, according to recent reports from STR and CBRE, two companies that track hotel industry data.

Two of Virginia’s hotel markets — Norfolk/Virginia Beach and the Washington, D.C., metro area — were among North America’s top markets in 2017 in terms of revenue per available room (RevPar).

According to STR, Norfolk/Virginia Beach saw a 6.9 percent increase while the Washington metro area got a 5.2 percent boost. 

Virginia’s overall hotel occupancy rate was 64 percent at the end of the third quarter of 2017, and the average daily rate per room was $109.  Both figures are slightly below national averages of 65.9 percent and $129.94, respectively.

Currently, Virginia has about 24 projects under construction, which would add 2,723 rooms. In the final planning stages are another 73 projects that, if built, would bump the total of new rooms coming online in the near future to 10,556, according to STR. Charlottesville, Richmond and Lynchburg are the cities with the most hotel rooms in the pipeline.

Here’s a list of some of the new projects expected to open this year:

• Hotel Madison, Harrisonburg, 230 rooms
• Holiday Inn Newport News, 182 rooms
• Homewood Suites Arlington, Rosslyn Key Bridge, 168 rooms
• Autograph Collection The Draftsman, Charlottesville, 150 rooms.