Comscore CEO announces retirement

Reston-based media measurement company to search for successor

Published March 1, 2022 by Robyn Sidersky

Reston-based media measurement and analytics company Comscore Inc. CEO and Executive Vice Chairman Bill Livek announced his retirement Monday.

Livek will stay on until his successor is named and then transition to non-executive vice chairman, according to a news release from Comscore. He will keep his role on the board through mid-2024. Comscore’s board will consider candidates to succeed Livek and has engaged Chicago-based consulting firm Spencer Stuart to assist with the search.

“On behalf of the Comscore board, employees and industry, we want to thank Bill for his leadership and successful turnaround of Comscore,” Comscore Chairman Brent Rosenthal said in a statement. “Bill ensured that Comscore is in a stronger position than it’s ever been and prepared to serve as the future of media measurement.”

Livek became Comscore’s CEO in 2019, when the firm settled fraud charges by the Securities and Exchange Commission under the prior CEO’s leadership. Previously, Livek was CEO of Rentrak Corp. until the two companies merged in 2016, and he served on the board before stepping into the CEO role. He is credited with marshaling Comscore’s operational turnaround, refinancing the balance sheet, delivering product enhancements and moving the company forward.

Livek began his career in media measurement in 1978 and has worked for a number of other media measurement companies over the past four decades.

“It has been an honor to serve Comscore’s shareholders, customers and employees, and I am so proud of what we have accomplished together as a team to make Comscore synonymous with census measurement,” Livek said. “I am confident about Comscore’s future and honored to continue to be part of it.”

In August 2021, Comscore announced it was expanding and extending its relationship with Fox Corp.

Comscore reported $96.5 million in revenue for the fourth quarter of 2021, up from $90 million in the last quarter of 2020. For the year, Comscore’s revenue was $367 million, above its 2020 revenue of $356 million.

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