Advertisement

Header Utility Menu

  • Subscribe
  • Advertise
  • Contact Us
  • Events

LinkedIn Facebook Twitter Instagram Get Our App

  • Login

Virginia Business

Mobile Menu

  • Issues
  • Industries
    • Banking/Finances
    • Law
    • Real Estate
    • Economic Development
    • Education
    • Energy/Green
    • Federal Contracting
    • Government
    • Healthcare
    • Hotels/Tourism
    • Insurance
    • Ports/Trade
    • Small Business
    • Technology
    • Transportation
  • Regions
    • Central Virginia
    • Eastern Virginia
    • Northern Virginia
    • Roanoke/New River Valley
    • Shenandoah Valley
    • Southern Virginia
    • Southwest Virginia
  • Reports
    • Best Places to Work
    • Business Person of the Year
    • CEO Pay
    • COVID-19
    • Generous Virginians Project
    • Legal Elite
    • Most Influential Virginians
    • Maritime Guide
    • Site Locator
    • The Big Book
    • Virginia CFO Awards
  • Company News
    • For the Record
    • People
  • Opinion
  • Lists
  • Awards/Events
    • Women in Leadership
    • Diversity Leadership Series
    • Virginia 500
    • Legal Elite
    • CFO Awards
    • Big Book of Lists
    • 100 People To Meet
    • Best Places To Work
  • Virginia 500
    • Read The Issue
    • Order a copy
    • Buy an award plaque
    • Suggest execs for 2022

Advertisement

Header Primary Menu

  • Issues
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • Issues Archive
  • Industries
    • Banking/Finances
    • Law
    • Real Estate
    • Economic Development
    • Education
    • Energy/Green
    • Federal Contracting
    • Government
    • Healthcare
    • Hotels/Tourism
    • Insurance
    • Ports/Trade
    • Small Business
    • Technology
    • Transportation
  • Regions
    • Central Virginia
    • Eastern Virginia
    • Northern Virginia
    • Roanoke/New River Valley
    • Shenandoah Valley
    • Southern Virginia
    • Southwest Virginia
  • Reports
    • Best Places to Work
    • Business Person of the Year
    • CEO Pay
    • COVID-19
    • Generous Virginians Project
    • Legal Elite
    • Most Influential Virginians
    • Maritime Guide
    • Site Locator
    • The Big Book
    • Virginia CFO Awards
  • Company News
    • For the Record
    • People
  • Opinion
  • Lists
  • Awards/Events
    • Women in Leadership
    • Diversity Leadership Series
    • Virginia 500
    • Legal Elite
    • CFO Awards
    • Big Book of Lists
    • 100 People To Meet
    • Best Places To Work
  • Virginia 500
    • Read The Issue
    • Order a copy
    • Buy an award plaque
    • Suggest execs for 2022

Home Other Lifestyle wine dine Chesterfield bloggers’ collection picked up by Target

Chesterfield bloggers’ collection picked up by Target

Published April 11, 2014 by Veronica Garabelli

When Chesterfield couple Sherry and John Petersik started their “Young House Love” blog, they never imagined it would lead them to design a collection sold at Target.


“It really has been an amazing ride,” says Sherry, who started the popular do-it-yourself blog with her husband, John, in 2007 as a way to “keep our family updated.”

Today, “Young House Love” gets around 6 million to 7 million hits per month. It has yielded not only the limited-time wall decorations sold at Target (a collaboration with Winston Salem, N.C.-based Liberty Hardware) but also a New York Times-bestseller book.


Sherry says the collaboration with Liberty Hardware was very “grassroots.” Liberty Hardware, which sells decorative home hardware products, was a sponsor on their blog and asked to interview them about the DIY movement.


“They came up with the idea of ‘Let’s try to develop something and see what happens,’ and I mean, never dreamed it would be picked up by Target … They did, but we had no idea that they had such a big goal for it,” she says of the process to develop the collection which began in 2011. 


The “Young House Love” collection sold at Target is available online. It also hit most Target stores March 30 and was slated to run for 14 weeks.

Related Stories

Virginia Business logo

Booz Allen Hamilton names director of investor relations

Virginia Business logo

Bon Secours names Faraaz Yousuf Richmond market president

Virginia Business logo

Researcher to lead Virginia cyber initiative

Trending

Caesars ups Danville casino investment to $650M

Axios to be sold to Cox Enterprises for $525M

Newport News apartments sell for $9.75M

SCC approves Dominion’s $9.8B offshore wind farm

Amazon opens new Chesapeake facility

Sponsored Stories

Creating An Urban Destination in Chesapeake

5 surprising facts employers should know about voluntary benefits

What Supply Chain Problems should you be planning for in 2023?

Advertisement

Advertisement

Trending

Caesars ups Danville casino investment to $650M

Axios to be sold to Cox Enterprises for $525M

Newport News apartments sell for $9.75M

SCC approves Dominion’s $9.8B offshore wind farm

Amazon opens new Chesapeake facility

Sponsored Stories

Creating An Urban Destination in Chesapeake

5 surprising facts employers should know about voluntary benefits

What Supply Chain Problems should you be planning for in 2023?

Get Virginia Business directly on your tablet or in your mailbox!

Subscribe to Virginia Business

Advertisement

Advertisement

Footer Primary Menu

  • virginiabusiness.com
  • Subscribe
  • Advertise
  • About Us
  • Contact Us

Footer Secondary Menu

  • Industries
  • Regions
  • Reports
  • Company News
  • Events

Sign Up For Our Newsletter

Sign Up

LinkedIn Facebook Twitter Instagram Get Our App

Privacy Policy Cookie Policy

Footer Utility Menu

Copyright © 2022 Virginia Business. All rights reserved.

Site Maintained by TechArk