Capital One buys Austin-based startup

Published November 21, 2018 by Veronica Garabelli

Tysons-based Capital One has acquired Wikibuy, an Austin, Texas-based startup that helps online shoppers make better buying decisions. Financial terms of the deal were not disclosed.

With more than 2 million members, Wikibuy helps shoppers save money by allowing them to track and compare prices and apply coupons at checkout. The free tool was launched in 2016.

“We believe that consumers want intelligent, real-time banking tools that proactively anticipate and deliver on their needs,” Joe Poellnitz, senior vice president of US Card at Capital One Financial, said in a statement. “With Wikibuy, we've acquired an innovative startup that helps customers save time, money, and enables them to shop with confidence.”

Wikibuy will remain based in Austin.