Anheuser-Busch ad tops USA Today Super Bowl contest
Published
An Anheuser-Busch ad featuring a touching moment between a man and his Clydesdale topped the 25th annual USA Today Super Bowl ad Meter.
The ad received a 7.76 on a scale of 1 to 10. USA Today expanded the vote to thousands because of the 25th anniversary.
A total of 7,600 panelists voted on more than 50 ads that were on during the game. The ads are available to watch at admeter.usatoday.com.
The top five ads and final ratings are:
Anheuser-Busch – Budweiser Brotherhood – 7.76
Tide – Miracle Stain – 7.75
Ram – Farmer – 7.43
Frito-Lay Doritos – Fashionista Daddy – 7.27
Jeep – Whole Again – 7.20
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about TV’s most expensive commercials.
Previous Ad Meter panel winners:
2012 – Doritos – Man’s Best Friend – 8.82
2011 – Tie – Bud Light – Dog sitter puts dogs to work, Frito-Lay Doritos – Dog’s revenge for Doritos teasing – 8.35
2010 – Mars Snickers – Betty White and Abe Vigoda in casual football game – 8.68
2009 – Frito-Lay Doritos – Crystal ball sees free Doritos – 8.46
2008 – Anheuser-Busch – Dalmatian trains Clydesdale to make beer wagon team – 8.73
2007 – Anheuser-Busch – Crabs worship a cooler of Budweiser on the beach – 8.56
2006 – Anheuser-Busch: Secret refrigerator stocked with Bud Light – 8.39
2005 – Anheuser-Busch: Pilot jumps out of airplane for Bud Light – 8.65
2004 – Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light – 9.04
2003 – Anheuser-Busch: Replay – 8.99
2002 – Anheuser-Busch: Satin Sheets – 9.11
2001 – Anheuser-Busch: Cedric’s dream date – 8.63
2000 – Anheuser-Busch: Rex the Dog recalls his worst day – 8.09
1999 – Anheuser-Busch: Separated at Birth – 8.01
1998 – Pepsi: Flying Geese – 9.08
1997 – Pepsi: Dancing bears – 8.22
1996 – Pepsi: On security camera, Coke driver nabs Pepsi – 9.42
1995 – Pepsi: Boy gets sucked into bottle – 9.66
1994 – Pepsi: Chimp escapes lab, hits the beach – 9.34
1993 – McDonald’s: Jordan and Bird shoot hoops – 9.00
1992 – Nike: Bugs Bunny and Michael Jordan team – 8.51
1991 – Diet Pepsi: Ray Charles’ new jingle catches on – 8.52
1990 – Nike: Famous announcers call imaginary game – 8.17
1989 – American Express: Dana Carvey and Jon Lovitz travel to the Super Bowl – 7.52.
