Alexandria-based Fishbowl acquires Czar Metrics
Alexandria-based Fishbowl, a restaurant industry marketing analytics company, has acquired Czar Metrics.
Financial details on the deal were not disclosed.
New York-based Czar Metrics uses proprietary models and historical data to guide customers in decisions for menu and price engineering, promotions performance, site selection, loyalty program economics and sales forecasting.
Fishbowl officials said the addition of Czar Metrics will help customers use guest information to maximize profitable decision-making.
Michael Lukianoff, the CEO of Czar Metrics, will become Fishbowl’s chief analytics officer with responsibility for oversight and delivery of analytics solutions to its customer base