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The next step with fintech

Banks, technology startups become partners

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Print this page by Tim Loughran
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Lloyd B. Harrison III, the president and CEO of Fredericksburg-
based Virginia Partners Bank. Photo by Caroline Martin

Technology firms that bankers once saw as rivals are now becoming business partners.

For many years bankers have embraced the speed and lower costs that technology such as ATMs, websites and smart phones brought to their retail business. Now they are exploring, and beginning to embrace, the possibilities fintech brings to lending.

The relationship is evolving so quickly that bankers report the rapid development of new financial technology, or fintech, can be dizzying.

“The pace of change in technology is so rapid, sometimes it’s really hard to keep up,” says Lloyd Harrison III, head of Virginia Partners Bank, a nearly $390 million, 9-year-old bank based in Fredericksburg. “By the time that technologies are well enough developed … to consider adopting, then the next best iteration is already on the horizon.”

Dean Withers understands the dilemma. The CEO of Farmers & Merchants Bank (F&M), based in Timberville near Harrisonburg, says he gets a sales pitch from a fintech vendor “almost every day.”

Along with ATMs and check-imaging technology that permits his customers to make deposits from anywhere with their phones, Withers also credits electronic customer statements and steady improvements in F&M’s core operating systems for helping him to cut costs and extend his brick and mortar branch network to neighboring counties during the last 15 to 20 years. Nonetheless, he remains a careful shopper because new technology doesn’t always deliver on its promises.

“Technology is expensive,” says Withers. “We’re not usually the first to adopt financial technology. We’d like someone else to get the bugs out of it. Like anything else, when it first comes out, it’s expensive. But wait a couple of years and the price comes down and the bugs are out of it.”

Since the 1980s, when ATMs became ubiquitous at banks nationwide, financial technology has evolved steadily to meet customers’ increasing demands for the same one-click delivery of products and services they get from almost every other industry.

For most of the past 30 years, the focus of financial technology has been on increasing the speed and lowering the costs of low-margin banking activities, such as balance inquiries, deposits, withdrawals and bill payments.

Customers’ demand for more convenience has driven the development of more sophisticated ATMs, reduced the need for large brick-and-mortar branches, spurred the adoption of check-imaging, introduced better websites for internet banking and created more secure mobile applications for smartphone banking from anywhere at any time.

“I like to call it omni-channel delivery,” says John Asbury, CEO of Richmond-based Union Bank. “Banking when you want, how you want and where you want is important to our customers.”

Withers adds, “Customers demand more convenience today, so you have to have the technology to retain them and bring in new customers, especially on the younger side of the spectrum … We’re trying to cover the 21-year-old and the 91-year-old.”

One of the newest technologies at the drive-through windows across the nation are personal-teller machines, or PTMs. They connect customers to bank tellers sitting in remote locations via live-action video. Bankers say PTMs help banks reduce their employee headcount while keeping branches open longer for less cost.

The Fauquier Bank (TFB) has installed PTMs for drive-through customers at a few of its Prince William County branches. Chip Register, the bank’s chief administrative officer, and Marc Bogan, the CEO, are pleased with the PTMs’ performance and plan to outfit them in all branches in Prince William by the end of 2018.

Adding PTMs to the bank’s branches in Fauquier County will come later, they say.

Online lending
With new technology enabling banks to serve retail customers more efficiently, many bankers are beginning to focus on how fintech can help them with loans, the highest-margin segment of their business.

That change in approach, say senior banking executives across the state, has been a long time coming.

After the 2008-2009 banking crisis and Great Recession, new laws passed by Congress and much stricter regulations imposed by the Federal Reserve severely restricted the U.S. banking industry’s ability to make some loans.

That crackdown on banks large and small coincided with the rise of online lenders, such as Lending Tree, Lending Club and Rocket Mortgage. These new players were able to provide customers with much quicker approvals on lending services ranging from car loans to five- and six-figure credit lines for small businesses and startups with less-than-stellar credit scores.

Many online upstarts predicted their loan-making and pricing models soon would bury the traditional banking industry. They did not. Instead, fintech firms and banks are now becoming partners.

“In the beginning, fintech companies saw themselves as [industry] disruptors, and banks saw them as competition,” says Matt Bruning, senior vice president for government and member relations at the Virginia Bankers Association.

“Over time, each side has seen that they have strengths that can overcome the other’s weaknesses, and there is a lot more opportunity for collaboration. It has definitely evolved into a space where it is more collaborative and partnership-oriented,” he says.

As a result, many Virginia banking companies have begun testing the fintech waters with modest initial investments in online lending applications. Others are still watching this evolving technology with caution.

Tools to generate all sorts of online lending have caught the eye of Union Bank, Virginia’s largest community bank.

Pure online lending “companies like Lending Club have proven customers are willing to use, willing to pay for a seamless, easy [loan] experience,” says Asbury, the bank’s CEO. “It’s going to cost you more than if you came to Union Bank, but people do it any way. People have demonstrated they are not as price sensitive as you might think. What they value is the ease of experience, the quick decision you can get from a company like Lending Club.

“We are very interested in this,” he says.

Steve Yeakel, president and CEO of the Virginia Association of Community Banks, says many of his member banks are now ready to make investments in online lending.

“The banks that are interested in doing something substantial are just now coming to the end of a solid due-diligence process,” he says.  

Slightly ahead of the pack, The Fauquier Bank has introduced two fintech platforms in the past eight months. The first, MinuteLender for small, unsecured loans, began in mid-2017. Barring any last-minute snags, the bank planned to activate the second platform, SuperNova, in January.

Using predetermined credit limits of up to $30,000 for consumer loans and $75,000 for business loans, The Fauquier Bank’s version of MinuteLender uses an existing customer’s FICO score (a credit score used to determine lending risk) and deposit history to approve a loan request in minutes, making the money available to customers within three days.

The Fauquier Bank’s version of the SuperNova secured lending platform allows the bank to connect with high net-worth individuals who want to borrow $25,000 to $250,000 against their portfolios of secure financial assets — including real estate, stocks and bonds — without having to sell part, or all, of their nest egg.

Bogan, the bank’s CEO, wants to use different fintech tools to enter other unsecured lending markets, like credit card fulfillment. He also is eager to use technology to streamline and expand the bank’s burgeoning secondary mortgage business and attract deposits to grow its capital base, which stood at about $650 million at the end of last year.

“That’s something we can logically look at going into the future,” he says.

Looking ahead, some Virginia bankers want to explore lending and payment businesses that got their start in cyberspace.

“A topic that has my interest is peer-to-peer payment solutions,” for consumers and businesses involving banks, says Harrison of Virginia Partners Bank. The bank now offers its customers in the Fredericksburg area and in La Plata, Md., the option to open bank accounts and apply for consumer loans online.

“There are a lot of nonbank applications out there,” with at least one prototype platform being organized by a consortium of large U.S. banks, says Harrison, “but we have yet to find one we are comfortable with.”

Choosing a fintech product likely won’t get easier. Vendors constantly offer banks a steady stream of new products and updated variations of older ones.

In fact, some officials find it difficult to pick which banking business line will be most affected by new technology

“Change has been so rapid to date,” says Yeakel of the community bankers association. “I’d have to say, nothing would surprise me.”  

 

Banks & thrifts

  Institution Headquarters Phone Website Va. offices 2017 deposits ($000)1
1 Capital One Bank USA2 Glen Allen (804) 967-1000 capitalone.com 1 $66,210,077
2 E*Trade Bank3 Arlington (800) 387-2331 us.etrade.com 1 40,344,566
3 Wells Fargo & Co. San Francisco; regional HQ in McLean (800) 869-3557 wellsfargo.com 281 38,959,059
4 Bank of America Charlotte, N.C. (800) 432-1000 bankofamerica.com 132 28,545,160
5 BB&T Corp. Winston-Salem, N.C. (800) 226-5228 bbt.com 344 23,236,086
6 SunTrust Bank Atlanta (800) 786-8787 suntrust.com 193 19,526,606
7 Capital One National Association2 McLean (804) 967-1000 capitalone.com 57 16,732,557
8 United Bank Fairfax (703) 502-7180 bankwithunited.com 74 7,062,429
9 Union Bank & Trust Richmond (800) 990-4828 bankatunion.com 111 6,770,565
10 TowneBank Suffolk (757) 391-3500 townebank.com 32 6,092,824
11 PNC Bank National Association Pittsburgh (888) 762-2265 pnc.com 96 3,833,114
12 Carter Bank & Trust Martinsville (276) 656-1776 carterbankandtrust.com 88 3,431,839
13 Burke & Herbert Bank Alexandria (703) 549-6600 burkeandherbertbank.com 25 2,342,964
14 Access National Bank Reston (703) 871-2100 accessnationalbank.com 18 2,201,088
15 Xenith Bank4 Richmond (804) 433-2200 xenithbank.com 31 2,131,149
16 First-Citizens Bank & Trust Co. Raleigh, NC. (888) 323-4732 firstcitizens.com 46 1,770,065
17 E*Trade Savings Bank3 Arlington (800) 387-2331 etrade.com 1 1,724,769
18 Sonabank Tappahannock (888) 464-2265 sonabank.com 40 1,720,703
19 TD Bank National Association Cherry Hill, N.J. (800) 462-3666 tdbank.com 22 1,624,479
20 Citibank National Association New York (212) 559-1000 citibank.com 6 1,440,000
21 First Bank & Trust Lebanon (276) 889-4622 firstbank.com 18 1,242,759
22 WashingtonFirst Bank Reston (703) 840-2410 wfbi.com 12 1,193,126
23 Citizens and Farmers Bank West Point (800) 296-6246 cffc.com 25 1,128,799
24 National Bank of Blacksburg Blacksburg (540) 951-6228 nbbank.com 26 1,062,447
25 American National Bank and Trust Co. Danville (800) 240-8190 amnb.com 18 996,701

1 As of June 30, 2017 
2 Subsidiary of Capital One Financial Corp. Capital One Bank is located in Virginia, but it provides banking across the U.S.
3 E*Trade Bank is located in Virginia, but its office provides online banking across the U.S.
4 Xenith Bank was acquired by Union Bank & Trust in January 2018.
Source: Federal Deposit Insurance Corp., Deposit Market Share Report, June 30, 2017


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