Jones Lang LaSalle shortens name to JLL

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Jones Lang LaSalle, a professional services and investment firm specializing in real estate, has shortened its name. The company, which is based in Chicago and  has offices in Hampton Roads and Richmond, announced Tuesday that it will go by the name of JLL.

It rolled out a new logo to accompany the change. The new branding, the company said, is more easily recognized, fits its global footprint and is suitable for digital applications and mobile channels.

Charles Doyle, chief marketing and communications fficer at JLL said in a statement,  “JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”

The JLL name and logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Inc., and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.

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