AT&T rolls out new store model in Charlottesville

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AT&T’s newest store model, and the first of its kind in Virginia,opens Thursday, May 1 in Charlottesville at 973 Emmet St. N.

Everything about the new store – dubbed the “Store of the Future” – is designed to focus on interactions, rather than transactions.

Gone are traditional retail counters and cash registers. Instead, the store layout highlights AT&T’s products and services, devices and accessories across three “zones” – the connected experience zone, the community zone, and the explore zone.

The company plans to open about more of the stores across the U.S. this year.

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