Regions Southwest Virginia

Wholesome Harvest Baking to make $22.1 million investment in Roanoke operation

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Wholesome Harvest Baking, a subsidiary of Grupo Bimbo, will invest $22.1 million to upgrade equipment and add a production line for artisan bread at its Roanoke operation. 

There will be retraining for 324 current employees on operating the new machinery with support from the Virginia Jobs Investment Program (VJIP).

Started more than 100 years ago, Wholesome Harvest Baking began operating in Roanoke in 1996. The company produces frozen bread for retailers and in-store bakeries. It operates seven bakeries in North America, employing about 1,000 workers.

Wholesome Harvest Baking was acquired in 2014 by Mexican baking company Grupo Bimbo. Grupo Bimbo is the largest bakery company in the world, currently operating in 22 countries across four continents.


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