Regions Northern Virginia

Peterson Cos. selects H&R Retail to lease Avonlea in Loudoun County

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Rendering of Avonlea courtesy of H&R Retail


The Peterson Cos. has selected H&R Retail as the retail brokerage firm responsible for marketing and leasing the retail component of Peterson’s new project, Avonlea, in Loudoun County

Avonlea will be a 30-acre, mixed-use development near the intersection of Route 50 and Loudoun County Parkway.

Construction is expected to begin on its first phase, with a theater, 200,000 square feet of retail and 30,000 square feet of office, this year.  Phase I also will include outdoor plazas, cafe-style seating, fire pits and a water feature.

The project is scheduled to be open by 2020. At full build-out, Avonlea could contain as much as 650,000 square feet of retail with additional office and residential.

H&R Retail said it seek a tenant mix of retail, sit-down and fast casual restaurants, small boutiques, daily needs users, entertainment, and fitness tenants. Already signed is Cinepolis, a theater with 11 screens and 748 seats.

David Ward, Ray Schupp, and Sean Harcourt will lead the H&R retail team. H&R Retail is the largest retail-only brokerage firm inthe Washington, D.C./Baltimore metropolitan area, specializing in
landlord and tenant representation and investment sales. With offices in Baltimore and Bethesda, Md., H&R said it represents more than 18 million square feet of r etail space and 88 big box, specialty stores and restaurants.


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