Virginia wins national award for tourism

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The Virginia Tourism Corporation (VTC) has won the ESTO Mercury Award for Niche Marketing for its wine tourism promotion.

Virginia took home top honors for “Vintage Tweets” — a public relations campaign that used social media to promote wine travel in Virginia. The U.S. Travel Association gives 12 Mercury awards to the top marketing initiatives in the country.

Gov. Bob McDonnell said in a statement congratulating the VTC, “tourism is one of Virginia’s most powerful industries, generating billions of revenue for our economy. Our wine industry is a key part of what attracts visitors to this state.”

The VTC launched Vintage Tweets in September 2009 to kick off October Virginia Wine Month. The state tourism agency used Twitter to target media, bloggers and consumers who are passionate about wine travel, live in and around Washington, D.C., and had a significant number of Twitter followers.

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