Virginia tourism report released

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Tourism revenue was down almost 8 percent last year in Virginia and the nation, according to a national study.

Despite the downturn, Virginia remains eighth in the nation for domestic visitor spending. In 2009, Virginia tourism generated nearly $17.7 billion in tourism revenue and supported 204,480 jobs, providing more than $1.24 billion in state and local taxes . In 2008, tourism spending was $19.2 billion and supported 210,620 jobs. The report also showed a 16 percent increase in international visitation.

“Even in times of the recession, the tourism industry remains a strong instant revenue generator for Virginia, with a proven 5:1 return on investment,” said Alisa Bailey, president and CEO of Virginia Tourism. 

Virginia Tourism received the information from the U.S. Travel Association’s annual economic impact data. The information is based on visitor spending from per person trips taken 50 miles or more away from home.

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