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VDOT signs to help motorists find quickest route to beaches

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The Virginia Department of Transportation is adding new road signs to help motorists find the quickest routes to the beach.

The “Reach the Beach” project includes six electronic road signs in the Hampton Roads area depicting traffic routes and accompanying travel times to Virginia Beach or the Outer Banks in North Carolina.

“The ‘Reach the Beach’ initiative will help VDOT improve the overall traveler experience by providing updated travel times at key decision points approaching and leaving the beach,” said Gov. Bob McDonnell said in a statement. “This system will help travelers by providing them with the most reliable travel time information available and where possible, encourage them to use alternate routes that are less congested.”

The signs will display comparative travel times (in minutes) for two routes. The six static roadside signs are positioned at strategic decision points for vacationers.

There will be two signs at I-64 eastbound at Denbigh Boulevard and one at I-264 westbound at First Colonial Road, I-664 at U.S. Route 58 eastbound, VA Route 168 northbound Chesapeake Expressway and I-664 south at Dock Landing Road.

There are also electronic road signs on Interstate 95 between Fredericksburg and Washington D.C. and on Interstate 66 between I-495 and Gainesville.

VDOT plans to install more electronic road signs on routes throughout the state.


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