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Vacation is all America wants

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Americans not only want to take a vacation, they need to take one. Or at least that is what a national survey commissioned by Richmond-based Mondial Assistance suggests.

Four in 10 (39 percent) Americans have not had a vacation — defined as leisure travel of at least a week to a destination at least 100 miles away from home — in the last two years, according to the survey’s findings. That is up from 33 percent last year.

An additional 17 percent of respondents have not taken a vacation in over a year, meaning 56 percent of Americans have not taken a vacation recently.

Adding to the feeling of pent-up demand, the survey findings also reported that vacationing continues to be important (33 percent very/31 percent important) for most Americans, although the proportion that says so is down slightly (4 percentage points) from 2009 findings.

“The first Vacation Confidence Index [in 2009] proved what we’d long assumed, that Americans love their vacations and strongly resist giving them up,” Daniel Durazo, director of communications for Mondial Assistance, said in a statement. “Thhere is a real opportunity for travel companies to take advantage of that pent-up demand. Two years is simply too long to go without a vacation.”

The survey results found that higher-income families and men were found to be the most confident that they will be able to take a vacation in 2010. The vacation deficit can be measured by gauging the proportion of Americans who say a vacation is important to them but are not confident they will get a vacation this year.


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