USA Today Facebook ad meter determines favorite Super Bowl ad
- February 8, 2012
Doritos’ “Sling Baby” Super Bowl advertisement received the highest ranked on USA Today’s Facebook Super Bowl Ad Meter.
The ad features a grandmother who finds a way to sling her grandson across the yard to grab a Doritos bag from a taunting boy.
The ad received a rating of 4.33 on a scale of 1 to 5 stars. The other ads that received top rankings were for Bud Light, Kia, Chrysler and M&Ms.
The voting was open to Facebook users, who would view, rate and share the national ads that aired during the game. Voting was open during the Super Bowl until 6 p.m. Tuesday.
This was the first time USA Today, which is based in McLean, teamed up with Facebook to rank Super Bowl ads. A separate live panel decided that its favorite ad was one from Doritos that featured a cat-killing dog who uses Doritos to convince a man not to tell on him.
That ad was designed by Jonathan Friedman of Virginia Beach, who won $1 million for winning the panel’s reviews. The maker of the Doritos sling commercial will also receive $1 million.