Tysons marketing firm acquires California-based company

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Tysons-based Surefire Local has acquired another marketing company.

Pleasant Hill, Calif.-based Sequoia IMS, a provider of internet marketing and search-engine optimization services for HVAC dealers and distributors, has merged into Surefire. Financial terms of the deal were not disclosed.

This is Surefire’s third acquisition, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012.

Surefire helps businesses manage their online marketing efforts through a single platform. The company has been on Inc. 5000’s list of the nation’s fastest growing private companies four times, including this year where it ranked No. 2,854. According to the most recent list, the firm had $6.4 million in revenue in 2016 and 131 employees.

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