Survey finds small businesses have doubled their use of social media

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A recent survey of small businesses found that the percentage of responders using social media has jumped from 12 to 24 percent in the past 12 months.

The results were included in the Small Business Success Index sponsored by Herndon-based Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business.

The survey found small businesses are using social media such as blogs, Facebook and LinkedIn to expand marketing efforts, identify new customers and build brand awareness.

Small businesses still have problems with social media, however: Fifty percent of small business social media users say it takes more time than expected.
Seventeen percent say that social media give people a chance to criticize their business on the Internet.

Nonetheless, only 6 percent believe that social media use have hurt the image of the business more than helped it.

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