Star Scientific develops new snuff product with lower levels of carcinogens
- January 4, 2011
Star Scientific Inc. announced Tuesday that it has developed a moist snuff tobacco product with lower levels of carcinogens than other snuff products currently on the market.
The new product, Stonewall Moist-BDL, has levels of tobacco-specific nitrosamines (TSNAs) — recognized by scientists as one of the most powerful cancer-causing agents in tobacco leaf and smoke – below 20 parts per billion. The company said in a statement that that level is 99 percent lower than levels found in conventional American moist snuffs such as Copenhagen or Skoal, and 90 percent less than the level found in current “snus” products.
The development comes as the moist snuff products segment of the U.S. tobacco market continues to grow. Currently, it accounts for the largest portion of the smokeless tobacco market (73 percent). Plus, it has been the fastest-growing segment in recent years, with an annual rate of 4 to 7 percent.
“We knew we could make a snuff product that had hundreds of times lower toxin levels, since we already had pioneered this achievement with our BDL dissolvable smokeless products,” Paul L. Perito, chairman and president of Star Scientific, said in a press release. “We are proud of our continued leadership in innovation — it is clear that the means are available for all tobacco companies to reduce well-established toxins in the tobacco they use in manufacturing.”
The company, based in Henrico County, intends to submit an application for approval to market Stonewall Moist-BDL as a modified-risk tobacco product under the Family Smoking Prevention and Tobacco Control Act of 2009 during the first quarter of this year. Star Scientific submitted two modified-risk applications to the Federal Drug Administration in February and June of last year for approval for the company’s Ariva-BDL™ and Stonewall-BDL™ dissolvable smokeless products.
Star Scientific (Nasdaq:CIGX) is a technology-oriented company with a mission to reduce the harm associated with tobacco.