Smartphones and HDTVs expected to be top sellers
- April 9, 2012
Smartphones and HDTVs are the top consumer electronics products U.S. households plan to buy in the next 12 months, according to a study released by the Arlington-based Consumer Electronics Association.
The CEA’s Annual Household CE Ownership and Market Potential Study also shows that household penetration rates for tablet computers will see their largest growth this year.
Smartphones will be the most purchased consumer electronics device this year. More than one in five (22 percent) U.S. households say they plan to purchase the device in the next 12 months.
HDTVs (17 percent) and digital cameras (15 percent) are next on the list. Mobile computing will continue to be a popular purchase this year as well. Both tablet computers and notebook/laptop computers are expected to be purchased by 14 percent of U.S. households.
Tablet computers were also a leading growth category over the past 12 months. U.S. household penetration levels for tablets increased 14 percentage points from last year and represents the largest increase in the industry. Blu-ray players and digital media players also saw double-digit growth in household penetration numbers.
“Consistent with past research and trends we are seeing, tablets and smartphones will continue their dominance in the marketplace over the coming year,” Chris Ely, CEA’s manager of industry analysis, said in a statement. “As consumers continue to integrate these mobile connected devices into their everyday lifestyles, we expect to see an increase in ownership of all-in-one devices and related content.”
As ownership rates for connected devices increases, more households are subscribing to video rental and streaming services. Nearly 31 million U.S. households (26 percent) will be watching content streamed online and growth will continue this year as nine percent of new households are expected to subscribe to a video rental and steaming service this year.