Small businesses turn to social media

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Print this page Paula C. Squires

The recession is pushing small businesses to try social networks. “Small businesses are embracing social networking as an affordable, easy and effective way to reduce marketing and operational costs,” says Rob King, vice president of strategic marketing for Sage North America, a subsidiary of The Sage Group, a U.K.–based supplier of business management software and services.

King released the results of a recent survey during this week’s 2009 National Small Business Week conference in Washington.  The survey, by AMI Partners of New York, shows that more than 260,000 small businesses in the U.S. and Canada currently use social networking for business purposes.  More than a quarter of the companies began the practice in the past year.  Workers who now are blogging and posting profiles at such sites as Facebook and Linked In range from baby boomers — trying to promote themselves or their new companies — to young entrepreneurs.

Apparently, the trend gained steam as the economic downturn forced companies to cut costs.  “Companies have to be more efficient than ever with their marketing dollars,” says King. For more information on the trend, check out Virginia Business’ interview with King in the video below.




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