Shoppers prefer electronics, clothes

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Shoppers spent the most on clothes and consumer electronics during the Thanksgiving holiday weekend, according to a survey by Arlington-based Consumer Electronics Association.

About 68 percent of survey respondents said they bought – or would buy on Cyber Monday – clothes. About 48 percent said they had bought or planned to buy consumer electronics over the popular shopping weekend.

CEA’s 18th Annual CE Holiday Purchase Patterns Study showed the average consumer will spend an all-time high of $246 on electronics gifts this year, up 6 percent from last year and representing one-third of all gift spending.

“Black Friday shopping has fast become a Thanksgiving weekend tradition, like football or a post-Turkey dinner nap, for millions of shoppers,” Shawn DuBravac, CEA’s chief economist and director of research, said in a statement. “The holiday shopping season got off to a strong start as many hit the stores or went online to kick-off their holiday shopping as soon as they finished Thanksgiving dessert.
These bargain hunters were able to find the deals they were after.”

Mass merchants were again the most popular place to shop during the Black Friday weekend. Roughly 77 percent of those who had already shopped, as of Friday, reported shopping at a mass merchant. Nearly half of shoppers (46 percent) who bought electronics purchased their CE device online.
CEA’s 2011 Black Friday Weekend Survey presents the interim findings of a telephone survey conducted among two national probability samples, which, when combined, consists of 533 adults.

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