Roanoke agency changes its name

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Inprint, a Roanoke Valley branding and advertising agency is changing its name to Mikula-Harris.

The name change occurs as the firm enters its 20th year in business.

The original name was chosen because the firm provided creative services for any print media project..

The firm’s founding partners believe the name no longer reflected the full scope of what the agency had to offer clients.

Mikula-Harris provides complete branding services including strategic guidance and development of visual brand identities.

It also offers website design, online marketing guidance and integrated advertising campaigns that include print, video and electronic elements.

“The advertising and communication industry has experienced a technological revolution over that past two decades, and while print media remains important, it is just one part of what we’re able to do for our clients,” said David Mikula.

Mikula is president of the firm. He and David Harris, its creative director, are the founding partners.

The agency specializes in the areas of tourism, hospitality and food service.

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