Online holiday spending hits $29.3 billion

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comScore, a Reston-based company that measures digital commerce, reported Wednesday that $29.3 billion has been spent online so far during the first 40 days of the November–December 2012 holiday shopping season.

This amount marks a 13 percent increase for the same time period last year (from Nov. 3 through Dec. 12).  According to comScore, Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent over last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday, Nov. 26, ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion).
“What we’ve seen over the past few years is a tendency for heavy spending to continue late into the week of Green Monday and right up until free shipping day, which this year falls on Dec.17,” comScore chairman Gian Fulgoni, said in a statement.

An analysis of Green Monday spending shows that spending growth was driven by both an increase in the number of buyers (up 7 percent to 9 million) and an increase in spending per buyer (up 6 percent to $140.95). The top-gaining category for the season todate is digital content and subscriptions, predominantly comprised of digital book, music and video downloads, which has grown 22 percent versus year ago. Toys rank second with a growth rate of 18 percent.

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