More consumers doing holiday shopping from home, phones
- December 20, 2011
Online shopping is up 15 percent over last holiday season, according to Reston-based comScore Inc.
For the holiday season so far, almost $32 billion has been spent online in November and December.
In the week ended Dec. 18, an all-time record for online shopping was reached at $6.3 billion. Online sales during the last shopping weekend reached $1.04 billion, the second heaviest weekend of online spending on record.
“With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday,” comScore chairman Gian Fulgoni said in a statement. “In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers.”